Show Promoter – Ndi-Ochichi (The Rulers)

"Ndi-Ochichi" is a song by Show Promoter. It was released in 1992 as part of the album of the same name during a period when socially conscious Igbo highlife records were widely embraced across eastern Nigeria. The song was directed at leaders and people in authority, encouraging them to continue their efforts and responsibilities toward society. Its steady folk-inspired instrumentation, chant-like vocals, and cultural message helped the track remain familiar among listeners of traditional Igbo highlife music.