Show Promoter – Azu Alala

"Azu Alala" is a song by Show Promoter. It served as the title track for his 1987 album with His Group. The song tells the story of a dutiful wife struggling with family hardship while her inconsiderate husband remains oblivious to their difficulties, using the metaphor of scarce and expensive fish. Delivered through extended Igbo highlife grooves, and expressive narrative vocals, the track highlights everyday social realities. It remains one of his classic releases.